GEGN0274242-0000
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2024-01-30T00:00:00
MARKETING MANAGERPurpose:The Marketing Manager works with the leadership teams of all of the schools and businesslines under the Greenwich Education Group, LLC (“GEG”) umbrella to develop and executethe marketing and enrollment plans and works to raise the visibility for GEG’s schools andeducational services. The Marketing Manager also oversees internal and externalcommunications on behalf of GEG, its schools, and other lines of business.Responsibilities:The specific areas of the Marketing Manager responsibilities include, but are not limited to:Marketing Strategy? Develop strategic positioning statements and action plans to address emergentchallenges for each line of business and GEG overall? Conduct periodic competitive assessments? Track marketplace changes in private education, including District policies onout-of-District placements? Prepare and track marketing plans and proposed budgets for each line of business? Develop and execute external marketing programs? Develop internal programs and events for student, family, and staff recognitionCommunications? Provide writing and editing support for school and websites, newsletter, and othermaterials.? Maintain media relations and outreach including coordinating and managing crisiscommunication.? Ensure that important events receive appropriate photo or video coverage, through theuse of either in-house personnel or outside freelancers.Creative & Graphic Design? Design and preparation of digital and print advertising and marketing materials.? Oversee the brands’ various institutional identity programs and manage the brands in acohesive fashion across all communication touch points.? Direct and oversee the work of outside freelancers and graphic designers.Digital Marketing? Oversee website development and ongoing updates.? Maintain and track data and website analytics.? Maintain and inform content strategy and schedules for social media and digitalmarketing channels and other digital platforms.? Manage schools social media calendars and track analytics.? Develop and implement strategic social media initiatives, including advertisingcampaigns and targeted marketing campaigns designed to raise brand awareness,increase the quality and quantity of website traffic, and encourage follow-through oncalls to action.? Manage and optimize online presence including social media and SEO.Community Outreach? Oversee sponsorship and outreach activities for the schools.? Create events to bring new potential parents and referrers into the schools.? Develop partnerships to position our Heads of School and school leaders as thoughtleaders and speakers for outside organizations that align with our marketing andenrollment goals.
Other
Greenwich Education Group (CT)
Connecticut
Annual wage
Fixed