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2026-06-27T00:00:00
JSW Motors is entering India’s premium SUV segment with its first launch, a plug-in hybrid expected to cost over ?35 lakh. The approach focuses on new energy vehicles, including hybrids and EVs, aiming to establish a strong brand presence in a competitive space. Starting with a high-end product could help position the company as a serious contender in the premium market. Why JSW Motors’ timing matters • India sold a record 4.3 million passenger vehicles in FY25, showing strong demand growth. • SUVs continue gaining market share, highlighting potential for premium SUV launches. • Companies are expanding EV investments and manufacturing capacity, aligning with JSW Motors’ strategy. • Rising incomes, easier financing, and rural demand support growth in passenger vehicle segments.
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